Kindred Partners | Recent Work

Date:	January 17, 2012
Company:	BlackArrow
Executive:	Joe Matarese
Position:	Chief Technology Officer

BlackArrow, a worldwide provider of advanced advertising solutions for new TV platforms has named Joe Matarese as Chief Technology Officer. Most recently, Joe was Vice President and General Manager of the On Demand Business Unit for ARRIS Group. In this role he was a key figure in the product development of large-scale on-demand and switched IP-based video advertising systems deployed worldwide. Joe began his cable career with nCUBE, which was subsequently acquired by C-COR where he served as Senior Vice President of Global Advanced Technology. He joined ARRIS upon the acquisition of C-COR in 2007. BlackArrow has received funding from Mayfield Fund, Polaris Venture Partners, Cisco, Comcast Ventures, Intel, and others.

Date:	January 14, 2012
Company:	AdSafe Media
Executive:	Michael Iantosca
Position:	Chief Revenue Officer

Adsafe Media, the digital advertising industry's recognized leader in brand protection, ad verification and campaign performance data, has named Michael Iantosca as Chief Revenue Officer. Prior to AdSafe, Michael served as the Vice President of Ad Sales for VEVO, the world’s leading all-premium music video and entertainment platform. During his tenure at VEVO, he led the company’s East and Midwest revenue producing operations. Previously he was Vice President of MTV Digital Sales, at MTV Networks, managing all aspects of digital sales for MTV.com, MTVU college sites and related vertical networks. Michael spent the first half of his career at Microsoft Digital Advertising Solutions where he served in a variety of roles including search, international and domestic media sales. Adsafe has received funding from Atlas Ventures, Coriolis Ventures, and Founder Collective.

Date:	January 12, 2012
Company:	Affine Systems
Executive:	Michael Mathieu
Position:	Chief Executive Officer

Affine Systems, a leader in contextual online video targeting, has named Michael Mathieu as Chief Executive Officer. Michael was previously CEO of YuMe where he built the company from an early stage start-up to a leading video ad technology provider. Prior to YuMe, he was the President of Freedom Communications’ Internet division, a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. Earlier in his career, Mathieu was a senior executive at United Online, a leading provider of consumer Internet and media services. Under his leadership, the group consistently achieved double-digit annual revenue growth and is now ranked as one of the top 15 properties on the Internet. Affine is venture-backed by Crosslink Capital and Highland Capital Partners.

Date:	January 3, 2012
Company:	Gemvara
Executive:	Mobeen Syed
Position:	Vice President, Technology

Gemvara, a leading customized online jewelry retailer has named Mobeen Syed as Vice President of Technology. Prior to joining Gemvara, Mobeen was with Rue La La, a leading “private sale” company which was successfully acquired by GSI Commerce. Mobeen was the Vice President of Software Engineering at Rue La La, where he led the Engineering, QA, BI, and Web Production teams. Previously, he was the Director of eCommerce and Multi-Channel Service Development at Kohl's, where he and his eCommerce Engineering team helped Kohl's achieve record-breaking success highlighted by great scalability and availability. Prior to Kohl’s, Mobeen was with Staples where he held various roles in POS and Security Organization. Gemvara has received funding from Balderton Capital, Cannan Partners and Highland Capital Partners.

Date:	January 3, 2012
Company:	Rodale
Executive:	Anthony Astarita
Position:	Senior Vice President & General Manager, Digital & New Brand Development

Rodale, a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet has named Anthony Astarita Senior Vice President and General Manager of Digital and New Brand Development. Prior to joining Rodale, Anthony was Vice President and General Manager of eCommerce and Digital Products at Barnes & Noble. Anthony helped build the company’s digital business from the idea stage to a thriving, 175-person division, which created the NOOK and its many brand extensions including NOOK Kids, NOOKcolor and www.nook.com. Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, Eat This, Not That! and Flat Belly Diet!

Date:	January 3, 2012
Company:	Topsy
Executive:	Duncan Greatwood
Position:	Chief Executive Officer

Topsy Labs, developer of real-time social search and analytics platform, has named Duncan Greatwood as Chief Executive Officer. Duncan was the founder and Chief Executive Officer of PostPath, a maker of collaboration and calendaring software that was acquired by Cisco for $215 million in 2008. Duncan joins Topsy from Cisco where he ran the mail group. Prior to PostPath, Duncan was the Vice President of Worldwide Marketing GlobespanVirata. He started his career at Madge Networks. Topsy is venture backed by BlueRun Ventures, Founders Fund, Ignition Partners and Scott Banister.

Date:	January 2, 2012
Company:	MedVantx
Executive:	Jennifer “J.D.” Haldeman
Position:	Executive Vice President, Marketing

MedVantx, an innovative consumer medication management, has named Jennifer “J.D.” Haldeman as Executive Vice President of Marketing. J.D. was formerly Chief Commercial Officer at Zogenix, a pharmaceutical company commercializing and developing products for the treatment of central nervous system disorders and pain. While at Zogenix, J.D. was responsible for developing the commercial strategy and overseeing the tactical launch of the company’s product portfolio. She has also fulfilled executive leadership roles at other innovation-focused companies including InterMune, Prometheus Laboratories, Tandem Medical, and Shaman Pharmaceuticals in the pharmaceutical, diagnostic, and medical device arenas. She spent the first ten years of her sales and marketing career at Parke-Davis (now Pfizer) where she rose to the level of senior director, Cardiovascular Disease Team, managing a $500 million product portfolio.